Just how beneficial is making the final weekend for an underdog program? FAU can learn a lot from what happened after similar runs for Butler, VCU, George Mason and other Cinderellas.
The financial impact of an improbable Final Four run
Breaking news
- Zion takes blame, ‘too laid back’ in 44-point loss
- Giannis rips Bucks’ effort: ‘We have to be better’
- LeBron-led Lakers roll past Pels to reach IST final
- Follow live: LeBron, Lakers host Pelicans in NBA in-season tournament semifinals
- Pacers into tournament title game over Bucks
